2026 Design Trends for Building Trust, Loyalty, and Effortless CX in Financial Services
Laura McCutchan
As financial services enter 2026, design is no longer about shiny interfaces, but about building trust, simplicity, and emotionally intelligent experiences that meet customers where they are. In this article, Laura McCutchan, Director of Design, explores the key design trends shaping banking, insurance, payments, and wealth management, and the financial services industry as a whole, including hyperpersonalization, omnichannel orchestration, conversational AI, and accessibility. With practical use cases, KPIs, and an implementation roadmap, financial leaders will learn how to design services that not only simplify user journeys but also strengthen loyalty, improve efficiency, and deepen customer relationships.
