5 CX Trends Helping Telecoms Build Clarity, Continuity, and Control in 2026
Laura McCutchan
Telecom’s next differentiator isn’t speed or price, but design that removes friction. With a practical 3C framework (Clarity, Continuity, and Control), telecom operators can turn complex journeys into trusted experiences that reduce churn and cost-to-serve. In this article by Laura McCutchan, Director of Design, learn the top trends that will incorporate this framework in 2026, including how predictive AI becomes simple human value through transparent explanations and reversible choices, why accessibility and performance are competitive advantages, and how service design orchestrates app, store, IVR, agent, and portal into one coherent flow. You’ll find checklists, benchmarks, and quick wins you can ship now, as well as a path to scale design as an operating system in 2026, for measurable, regulator-ready outcomes today.