Strengthening Retail Accessibility Compliance with Proven Design Practices
Laura McCutchan
Digital accessibility has become a board-level concern for North American retailers in 2025. In this executive guide, Laura McCutchan, Director of Design, explains why compliance with the latest Web Content Accessibility Guidelines (WCAG 2.2) and inclusive design practices is critical for both legal protection and business growth. She delves into rising ADA lawsuit trends, new WCAG 2.2 requirements, the challenges of AI-driven interfaces (from chatbots to personalization engines), and the limits of automated testing. Learn why many enterprise retailers still struggle with accessibility, and how to overcome those barriers through governance, KPIs, procurement policies, and proactive risk mitigation to achieve inclusive customer experiences.