Hybrid to Native: A Better App Experience and a Higher NPS for Bell
Bell’s self-serve apps are the front door to its network, and a hybrid experience that felt second-rate was pulling down both customer satisfaction and NPS. Executive Summary “A self-serve app is the front door to the network. If it feels second-rate, so does the brand.” Bell’s self-serve platform, including MyBell, Virgin, and PC Mobile, lacked […]