C-level meetings deserve better than bland slides, so a telecom wanted its Bell and Virgin app story told in a way executives would actually want to watch.
“A great product deserves a great story, not another slide.”
Critical telecom meetings and discussions often need fresh ways to present and tell a story, and the client wanted engaging videos for its internal C-level meetings rather than the usual boardroom slides. Specifically, it wanted a product video to recap Bell and Virgin mobile app features from the previous year and highlight upcoming ones, in an audio and video format that preserved the animations, interactions, and original UI.
ML arteka proposed production timelines and set up weekly check-ins to track progress on the animated videos. Once visuals, style, and copy were finalized, a first cut with music was produced and then revised until all stakeholders were happy with the result.
The result: an animated product video so well received that it led to the opportunity to create more videos for the client.
Business Outcomes
A crafted, animated recap replaced dry slides and earned a series of follow-on videos.
Past year plus upcoming features.
Animations and interactions kept intact.
The first video led to more.
The Transformation
From a brief to a boardroom-ready animated story.
- 1
PlanBrief and TimelineProposed production timelines based on the client’s brief. - 2
AlignWeekly Check-InsSet up weekly meetings to track progress on the animated videos. - 3
ProduceFirst Cut with MusicProduced a first cut once visuals, style, and copy were finalized. - 4
RefineIterate to Sign-OffRevised until all parties and stakeholders were content with the end product.
The Business Challenge
Making the Boardroom Care
The client needed a fresh, engaging way to present its apps to a C-level audience.
Dull boardroom recaps
The usual slide-based meetings needed a fresh, engaging take.
Showcase upcoming features
The video had to recap past features and highlight what was next.
Preserve the real UI
Animations, interactions, and original UI had to be kept intact.
Business Outcomes in Detail
What the Numbers Mean
Past year plus upcoming features.
Animations and interactions kept intact.
The first video led to more.
Technology Snapshot
How It Was Made
Storytelling is a product feature in its own right. Presented as a crafted video rather than a slide, the same roadmap became something executives wanted to watch, and asked for more of.
Executive Questions and Answers
The questions leadership tends to ask when evaluating an approach like this.
Format
Why video instead of slides?
Video keeps a C-level audience engaged and preserves the animations, interactions, and original UI that slides cannot convey.
Process
How was it produced?
On proposed timelines with weekly check-ins, a first cut with music was made once visuals, style, and copy were finalized, then revised to sign-off.
Outcome
What did it lead to?
The first video was well received enough to lead to the opportunity to create more videos for the client.
